In the beginning it will provide ride-hiding services (short-term car rental with a driver) only in Hangzhou with a population of 10 million people, but in 2020 it will appear in other major cities in China. The brand's slogan is The Best in Motion.
The StarRides mobile app is already available for download on the Apple App Store and Google Play. StarRides itself, with 80 employees, is based in Hangzhou, as is Geely Holding, along with "the country's leading technology companies." Partners say they have developed the entire “software infrastructure” necessary to support business in China.