By Arevik Badalyan
Free online courses for cultural managers
If you work in the cultural sector or are simply interested in the development of strategies, advocacy, creation and program development, then the online courses developed as part of the European Union Eastern Partnership Culture and Creativity Programme are for you.

Each course consists of brief video clips, followed by advice and examples. You will receive a certificate after each course. The courses are available in eight languages (Armenian, Russian, Ukrainian, Belarusian, Georgian, Romanian and Azerbaijani) and present the best European experience in the cultural sector and the sphere of creative industry.

To participate in the course and receive a certificate, you must select your preferred topic at, view the course materials and answer test questions. Four of the courses (Strategy Planning, Advocacy, Creative Europe and Composing a Project Proposal) are already posted on the website.

The Strategy Planning Course will teach you how to formulate the vision of your organization, conduct internal and external analyses, determine competitive advantages and carry out a successful marketing project (the course was developed by famous author of a creative business book David Parish).

The video clips to be shown during the Advocacy Course will teach you how to plan an advocacy strategy. You will also receive hands-on advice about main instruments and the methods for an effective campaign (the course was developed by communication expert Anush Beghloyan).

The Creative Europe Long-Distance Learning Course is composed of five video clips with step-by-step instructions, including how to apply for the Creative Europe Program (the largest grant program in the field of culture in Europe) (the course was developed by Head of the Office of the Creative Europe Program in Lithuania Egle Deltuvaite and Head of the Office in Estonia Ivlin Karu-Veskioya). Through this course, you will learn about the standards of selection, registration and how to meet colleagues and achieve success when applying for the Creative Europe Program.

The Composing a Project Proposal Course will help cultural managers develop project proposals and obtain the funds required for project implementation. After the course, you will be able to set the goals and objectives and define the expected outcomes for your project, find partners and develop proper application forms. The course is hosted by Magdalena Krasovska-Igras (host of the course devoted to project proposals and budget planning), who has over 12 years of experience.

The goal of the EU Eastern Partnership’s Culture and Creativity Programme is to support the cultural and creative industry and help it make a greater contribution to social-economic development in Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine.

For more information about the courses, please visit or send an e-mail to